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Developing River Tourism on the Petagas River, Sabah: Understanding Community Perceptions and Potential Level of Engagement
Fiffy Hanisdah Saikim, Fiffy Hanisdah Saikim, Ing Grace Phang, Ing Grace Phang, Marry Tracy Pawan, Marry Tracy Pawan, Bruce Prideaux, Bruce Prideaux
Published in Global business and finance review (2024)
Published in Global business and finance review (2024)
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Customer loyalty in Sabah full service restaurant
Ing, Phang Grace, Zheng Lin, Ng, Xu, Ming, Thurasamy, Ramayah
Published in Asia Pacific journal of marketing and logistics (12.10.2020)
Published in Asia Pacific journal of marketing and logistics (12.10.2020)
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CUSTOMER ENGAGEMENT AND LOYALTY ISSUES IN OMNICHANNEL FAST-FOOD INDUSTRY
Phang, Ing Grace, Ng, Jing-En, Fam, Kim-Shyan
Published in International Journal of Business and Society (01.01.2021)
Published in International Journal of Business and Society (01.01.2021)
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How NFTs contribute to consumers’ purchase intention towards luxury fashion physical products
Zhang, Liufang, Phang, Ing Grace
Published in Journal of fashion marketing and management (24.02.2025)
Published in Journal of fashion marketing and management (24.02.2025)
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Wow It's a Robot! Customer-Motivated Innovativeness, Hotel Image, and Intention to Stay at Chinese Hotels
Phang, Ing Grace, Jiang, Shuai, Lim, Xin Jean
Published in Journal of China tourism research (01.12.2023)
Published in Journal of China tourism research (01.12.2023)
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Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic
Phang, Ing Grace, K.P.D. Balakrishnan, Bamini, Ting, Hiram
Published in Journal of social marketing (23.11.2021)
Published in Journal of social marketing (23.11.2021)
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Adapting to the gig economy: Determinants of financial resilience among “Giggers”
Mohd Daud, Siti Nurazira, Osman, Zaiton, Samsudin, Shamzaeffa, Phang, Ing Grace
Published in Economic analysis and policy (01.03.2024)
Published in Economic analysis and policy (01.03.2024)
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Guest editorial
Ting, Hiram, Phang, Grace Ing, Cheah, Jun-Hwa, Sarstedt, Marko
Published in British food journal (1966) (01.06.2020)
Published in British food journal (1966) (01.06.2020)
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Guest editorial
Ting Hiram, Phang Grace Ing, Jun-Hwa, Cheah, Sarstedt Marko
Published in British food journal (1966) (01.06.2020)
Published in British food journal (1966) (01.06.2020)
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Does sustainable consumption matter? Consumer grocery shopping behaviour and the pandemic
Phang, Ing Grace, Balakrishnan, Bamini KPD, Ting, Hiram
Published in Journal of social marketing (01.10.2021)
Published in Journal of social marketing (01.10.2021)
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Consumer adoption of on‐demand digital platforms: An integrated model
Lim, Tze‐Yin, Lim, Bibiana Chiu‐Yiong, Leong, Choi‐Meng, Phang, Ing Grace, Foong, Weng Heng
Published in Global business and organizational excellence (01.09.2023)
Published in Global business and organizational excellence (01.09.2023)
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