A model of destination branding: Integrating the concepts of the branding and destination image
Qu, Hailin, Kim, Lisa Hyunjung, Im, Holly Hyunjung
Published in Tourism management (1982) (01.06.2011)
Published in Tourism management (1982) (01.06.2011)
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Journal Article
Building brand relationship quality among hotel loyalty program members
Lo, Ada S., Im, Holly Hyunjung, Chen, Yong, Qu, Hailin
Published in International journal of contemporary hospitality management (01.01.2017)
Published in International journal of contemporary hospitality management (01.01.2017)
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Journal Article
Muslim travelers in Asia: The destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop (Sam), Im, Holly Hyunjung, King, Brian EM
Published in Journal of vacation marketing (01.01.2015)
Published in Journal of vacation marketing (01.01.2015)
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Journal Article