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Peace Brand Activism: Global Brand Responses to the War in Ukraine
Tsougkou, Eleni, Sykora, Martin, Elayan, Suzanne, Ifie, Kemefasu, Oliveira, João S.
Published in Journal of public policy & marketing (01.01.2025)
Published in Journal of public policy & marketing (01.01.2025)
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S., Ifie, Kemefasu, Sykora, Martin, Tsougkou, Eleni, Castro, Vitor, Elayan, Suzanne
Published in Journal of business research (01.02.2022)
Published in Journal of business research (01.02.2022)
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Discount venture brands: Self-congruity and perceived value-for-money?
Baker, Thomas L., Chari, Simos, Daryanto, Ahmad, Dzenkovska, Julija, Ifie, Kemefasu, Lukas, Bryan A., Walsh, Gianfranco
Published in Journal of business research (01.08.2020)
Published in Journal of business research (01.08.2020)
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How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu, Simintiras, Antonis C., Dwivedi, Yogesh, Mavridou, Vasileia
Published in Journal of retailing and consumer services (01.09.2018)
Published in Journal of retailing and consumer services (01.09.2018)
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Emotional intelligence in front-line/back-office employee relationships
Kearney, Treasa, Walsh, Gianfranco, Barnett, Willy, Gong, Taeshik, Schwabe, Maria, Ifie, Kemefasu
Published in The Journal of services marketing (01.01.2017)
Published in The Journal of services marketing (01.01.2017)
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Individual and contextual influences on the affective commitment of retail salespeople
Simintiras, Antonis, Watkins, Alan, Ifie, Kemefasu, Georgakas, Konstantinos
Published in Journal of marketing management (01.10.2012)
Published in Journal of marketing management (01.10.2012)
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Journal Article