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An experimental study into the effects of self-disclosure and crisis type on brand evaluations – the mediating effect of blame attributions
by
Hegner, Sabrina M
,
Beldad, Ardion D
,
Hulzink
,
Ruth
Published in
The journal of product & brand management
(29.11.2018)
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Journal Article
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business
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attitudes
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blame attribution
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brand attitude
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brand trust
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business
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business & economics
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English
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ProQuest Central
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Emerald A-Z Current Journals
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Emerald Management eJournals
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