SERVQUAL in Malaysian universities: Perspectives of international students
Shekarchizadeh, Ahmadreza, Rasli, Amran, Hon-Tat, Huam
Published in Business process management journal (01.01.2011)
Published in Business process management journal (01.01.2011)
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Journal Article
Social Media Interaction, Brand Engagement, Brand Awareness, and Brand Image of a Traditional Chinese Pastry Shop During the COVID-19 Pandemic
Thoo, Ai Chin, Yap, Kai Ying, Hang, See Pheng, Huam, Tat
Published in International Journal of Electronic Commerce Studies (2023)
Published in International Journal of Electronic Commerce Studies (2023)
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Journal Article
The Quality And Satisfaction Of Online Higher Education Environment
Et. al, Hon Tat, Huam
Published in Turkish journal of computer and mathematics education (11.04.2021)
Published in Turkish journal of computer and mathematics education (11.04.2021)
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Journal Article
DO FEMALE TRAVELERS PERCEIVE MORE RISKS AND RESTRICTIONS THAN MALE TRAVELERS? A MULTIGROUP ANALYSIS
Muhammad Umair Nazir, Sultan Adal Mehmood, Ida Yasin, Huam Hon Tat, Ali Naimat Pervaiz, Muhammad Imran Majeed
Published in Journal of Applied Structural Equation Modelling (30.07.2021)
Published in Journal of Applied Structural Equation Modelling (30.07.2021)
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Journal Article
A Literature Analysis on the Relationship between AI Influencers’ Perceived Credibility and Purchase Intention: Product-Endorser Fit with the Brand as a Moderator
Yan, Xu, Tat, Huam Hon, Sade, Abu Barkar
Published in International journal of academic research in business and social sciences (01.03.2024)
Published in International journal of academic research in business and social sciences (01.03.2024)
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Journal Article
Humanness Features Could be Key Determinant in Driving Adoption Intention of Banking Services from Licensed Digital Banks: A Conceptual Paper
Yeow, Pooi Mun, Sade, Abu Bakar, Huam, Hon Tat
Published in International journal of academic research in business and social sciences (08.01.2024)
Published in International journal of academic research in business and social sciences (08.01.2024)
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Journal Article
How reverse logistics and sustainable supply chain initiatives influence sustainability performance: the moderating role of organisational learning capability
Yang, Kaihan, Thoo, Ai Chin, Ab Talib, Mohamed Syazwan, Huam, Hon Tat
Published in Journal of manufacturing technology management (02.01.2024)
Published in Journal of manufacturing technology management (02.01.2024)
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Journal Article
The Influence of International Tourists' Destination Image of Pakistan on Behavioral Intention: The Roles of Travel Experience and Media Exposure
Nazir, Muhammad Umair, Yasin, Ida, Tat, Huam Hon, Khalique, Muhammad, Mehmood, Sultan Adal
Published in International Journal of Hospitality & Tourism Administration (01.11.2022)
Published in International Journal of Hospitality & Tourism Administration (01.11.2022)
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Journal Article
Relationships between Internal Factors, External Factors, and Marketing Channel Performance of Automobile Manufacturers in China
Fan, Meihe, Tat, Huam Hon, Keong, Chan Sai
Published in International journal of academic research in business and social sciences (22.02.2023)
Published in International journal of academic research in business and social sciences (22.02.2023)
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Journal Article