by Malär, Lucia, Krohmer, Harley, Hoyer, Wayne D., Nyffenegger, Bettina
Published in Journal of marketing (01.07.2011)

by Kähr, Andrea, Nyffenegger, Bettina, Krohmer, Harley, Hoyer, Wayne D.
Published in Journal of marketing (01.05.2016)

by Homburg, Christian, Wieseke, Jan, Hoyer, Wayne D.
Published in Journal of marketing (01.03.2009)

by Ernst, Holger, Hoyer, Wayne D., Rübsaamen, Carsten
Published in Journal of marketing (01.09.2010)

by Raghunathan, Rajagopal, Naylor, Rebecca Walker, Hoyer, Wayne D.
Published in Journal of marketing (01.10.2006)

by KOSCHATE-FISCHER, NICOLE, STEFAN, ISABEL V., HOYER, WAYNE D.
Published in Journal of marketing research (01.12.2012)

by Hoyer, Wayne D., Chandy, Rajesh, Dorotic, Matilda, Krafft, Manfred, Singh, Siddharth S.
Published in Journal of service research : JSR (01.08.2010)

by Merlo, Omar, Eisingerich, Andreas B., Hoyer, Wayne D.
Published in Journal of the Academy of Marketing Science (2024)

by Koschate-Fischer, Nicole, Hoyer, Wayne D., Stokburger-Sauer, Nicola E., Engling, Jan
Published in Journal of the Academy of Marketing Science (01.05.2018)

by Homburg, Christian, Koschate, Nicole, Hoyer, Wayne D.
Published in Journal of marketing (01.04.2005)

by Homburg, Christian, Koschate, Nicole, Hoyer, Wayne D
Published in Journal of marketing (01.07.2006)

by Reinartz, Werner, Krafft, Manfred, Hoyer, Wayne D.
Published in Journal of marketing research (01.08.2004)

by Suwelack, Thomas, Hogreve, Jens, Hoyer, Wayne D.
Published in Journal of retailing (01.12.2011)

by Ernst, Holger, Hoyer, Wayne D., Krafft, Manfred, Krieger, Katrin
Published in Journal of the Academy of Marketing Science (01.04.2011)

by Homburg, Christian, Hoyer, Wayne D., Fassnacht, Martin
Published in Journal of marketing (01.10.2002)

by Hoyer, Wayne D., Kroschke, Mirja, Schmitt, Bernd, Kraume, Karsten, Shankar, Venkatesh
Published in Journal of interactive marketing (01.08.2020)

by Suher, Jacob, Hoyer, Wayne D.
Published in Journal of marketing research (01.06.2020)

by Fürst, Andreas, Pecornik, Nina, Hoyer, Wayne D.
Published in Journal of the Academy of Marketing Science (01.03.2024)

by Schindler, David, Maiberger, Tobias, Koschate-Fischer, Nicole, Hoyer, Wayne D.
Published in Journal of the Academy of Marketing Science (01.05.2024)

by Broniarczyk, Susan M., Hoyer, Wayne D., McAlister, Leigh
Published in Journal of marketing research (01.05.1998)