Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product
Lim, Chui Seong, Hong, Kay Tze, Wong, Siew Chin, Yee, Louisa Hew Wei
Published in Marketing Instytucji Naukowych i Badawczych (01.03.2021)
Published in Marketing Instytucji Naukowych i Badawczych (01.03.2021)
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Journal Article
Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour
Hong, Kay Tze, Ng, Siew Imm, Yusof, Raja Nerina Raja, Kaliappan, Shivee Ranjanee
Published in Revista brasileira de gestão de negócios (01.07.2019)
Published in Revista brasileira de gestão de negócios (01.07.2019)
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Journal Article
Aumentando a intenção de visita a hipermercados pelos consumidores por meio do marketing relacionado a causas: uma perspectiva da teoria do comportamento planejado
Raja Yusof, Raja Nerina, Tze Hong, Kay, Imm Ng, Siew, Ranjanee Kaliappan, Shivee
Published in Revista brasileira de gestão de negócios (01.07.2019)
Published in Revista brasileira de gestão de negócios (01.07.2019)
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Journal Article
Research on Electric Vehicle Purchase and Sale Information Management System
Wang, Yan, Jiang, Nan, Hong, Kay Tze
Published in Journal of information systems engineering & management (31.01.2023)
Published in Journal of information systems engineering & management (31.01.2023)
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Journal Article
INTERNATIONAL STUDENTS’ CROSS-CULTURAL ADJUSTMENT: DETERMINING PREDICTORS OF CULTURAL INTELLIGENCE
Hong, Kay Tze, Ng, Siew Imm, Lai, Pei San
Published in Indonesian journal of social research (03.04.2021)
Published in Indonesian journal of social research (03.04.2021)
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Journal Article
ANTECEDENTS OF ONLINE LEARNING EFFECTIVENESS AND ITS IMPACT ON EDUCATIONAL ETHICS: A COMPARATIVE STUDY BETWEEN INDIA AND MALAYSIA
Tamana Anand, Sarvjeet Kaur Chatrath, Jayalakshmy Ramachandran, Gurdip Batra, Naomi F. Dale, Hong Kay Tze, Rama Bansal, Dhanya Govindakrishnan
Published in Journal of Applied Structural Equation Modelling (01.06.2024)
Published in Journal of Applied Structural Equation Modelling (01.06.2024)
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Journal Article