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Understanding and Predicting Behavioral Intention to Adopt Mobile Banking: The Korean Experience
by
Hong
,
Ilyoo Barry
Published in
Journal of global information management
(01.07.2019)
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Predicting user-level marketing performance of location-based social networking sites
by
Hong
,
Ilyoo Barry
Published in
The Journal of computer information systems
(03.05.2020)
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The Influence of Situational Constraints on Consumers’ Evaluation and Use of Online Reviews: A Heuristic-Systematic Model Perspective
by
Lee, Jieun
,
Hong
,
Ilyoo Barry
Published in
Journal of theoretical and applied electronic commerce research
(01.08.2021)
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Social and Personal Dimensions as Predictors of Sustainable Intention to Use Facebook in Korea: An Empirical Analysis
by
Hong, Ilyoo
Published in
Sustainability
(11.08.2018)
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Understanding the influence of a host’s guest perceptions on sharing intention on the airbnb platform: A signaling theory perspective
by
Hong
,
Ilyoo Barry
,
Kim, Minjae
Published in
Telematics and informatics
(01.03.2024)
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Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com
by
Hong
,
Ilyoo Barry
Published in
Journal of global information management
(01.04.2018)
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Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb
by
Lee, Jieun
,
Erdogan, Aybuke Nur
,
Hong
,
Ilyoo Barry
Published in
Sustainability
(01.09.2021)
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