Gamification and Mobile Marketing Effectiveness
Hofacker, Charles F., de Ruyter, Ko, Lurie, Nicholas H., Manchanda, Puneet, Donaldson, Jeff
Published in Journal of interactive marketing (01.05.2016)
Published in Journal of interactive marketing (01.05.2016)
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Journal Article
Using a strobelight analysis to examine relationship inconsistency
Pappas, Alec, Hofacker, Charles F., Bolander, Willy
Published in Journal of the Academy of Marketing Science (01.09.2023)
Published in Journal of the Academy of Marketing Science (01.09.2023)
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Journal Article
Brave New World? On AI and the Management of Customer Relationships
Libai, Barak, Bart, Yakov, Gensler, Sonja, Hofacker, Charles F., Kaplan, Andreas, Kötterheinrich, Kim, Kroll, Eike Benjamin
Published in Journal of interactive marketing (01.08.2020)
Published in Journal of interactive marketing (01.08.2020)
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Journal Article
What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score
Filieri, Raffaele, Hofacker, Charles F., Alguezaui, Salma
Published in Computers in human behavior (01.03.2018)
Published in Computers in human behavior (01.03.2018)
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Journal Article
Extraversion as a stimulus for user-generated content
Pagani, Margherita, E. Goldsmith, Ronald, F. Hofacker, Charles
Published in Journal of Research in Interactive Marketing (14.10.2013)
Published in Journal of Research in Interactive Marketing (14.10.2013)
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Journal Article
Book Review
Ultrahigh-Speed Pulsed Laser Deposition of YBCO Layer in Processing of Long HTS Coated Conductors
Rutt, A., Schneider, T., Kirchhoff, L., Hofacker, F., Hessler, A., Svistunova, O., Kruglov, V., Dietrich, R., Usoskin, A.
Published in IEEE transactions on applied superconductivity (01.04.2016)
Published in IEEE transactions on applied superconductivity (01.04.2016)
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Journal Article
Big Data and consumer behavior: imminent opportunities
Hofacker, Charles F, Malthouse, Edward Carl, Sultan, Fareena
Published in The Journal of consumer marketing (21.03.2016)
Published in The Journal of consumer marketing (21.03.2016)
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Journal Article
How online trust evolves over time: The role of social perception
Ye, Christine, Hofacker, Charles F., Peloza, John, Allen, Alexis
Published in Psychology & marketing (01.11.2020)
Published in Psychology & marketing (01.11.2020)
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Journal Article
Consumer Power: Evolution in the Digital Age
Labrecque, Lauren I., vor dem Esche, Jonas, Mathwick, Charla, Novak, Thomas P., Hofacker, Charles F.
Published in Journal of interactive marketing (01.11.2013)
Published in Journal of interactive marketing (01.11.2013)
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Journal Article
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H., Farhang, Maryam, Zolfagharian, Mohammadali, Hofacker, Charles F.
Published in Journal of research in interactive marketing (21.03.2023)
Published in Journal of research in interactive marketing (21.03.2023)
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Journal Article
Discovering synergies and conflicts in online and offline in-store engagement
Banerjee, Syagnik, Sultan, Fareena, Hofacker, Charles F.
Published in Journal of marketing analytics (01.12.2023)
Published in Journal of marketing analytics (01.12.2023)
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Journal Article
Customer-customer value co-creation in social media: conceptualization and antecedents
Zadeh, Arash H., Zolfagharian, Mohammadali, Hofacker, Charles F.
Published in Journal of strategic marketing (19.05.2019)
Published in Journal of strategic marketing (19.05.2019)
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Journal Article
Temperature-dependent formation of metallic copper and metal sulfide nanoparticles during flooding of a contaminated soil
Hofacker, Anke F., Voegelin, Andreas, Kaegi, Ralf, Weber, Frank-Andreas, Kretzschmar, Ruben
Published in Geochimica et cosmochimica acta (15.02.2013)
Published in Geochimica et cosmochimica acta (15.02.2013)
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Journal Article