Imagination Difficulty and New Product Evaluation
Zhao, Min, Hoeffler, Steve, Dahl, Darren W.
Published in The Journal of product innovation management (01.12.2012)
Published in The Journal of product innovation management (01.12.2012)
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Journal Article
Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation
Dahl, Darren W., Hoeffler, Steve
Published in The Journal of product innovation management (01.07.2004)
Published in The Journal of product innovation management (01.07.2004)
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Journal Article
How Social-Cause Marketing Affects Consumer Perceptions
Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller, Carlos E. Basurto Meza
Published in MIT Sloan management review (01.12.2006)
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Published in MIT Sloan management review (01.12.2006)
Journal Article
Leveraging Social Networks to Develop Radically New Products
Iacobucci, Dawn, Hoeffler, Steve
Published in The Journal of product innovation management (01.03.2016)
Published in The Journal of product innovation management (01.03.2016)
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Journal Article
Overcoming the negative role of nostalgia in consumer reactions to automated products
Kremer, Patrick, Feurer, Sven, Kim, Ju‐Young, Hoeffler, Steve
Published in The Journal of product innovation management (01.11.2022)
Published in The Journal of product innovation management (01.11.2022)
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Journal Article
Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives
Malkoc, Selin A., Hedgcock, William, Hoeffler, Steve
Published in Journal of consumer psychology (01.07.2013)
Published in Journal of consumer psychology (01.07.2013)
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Journal Article
Preference exploration and learning: the role of intensiveness and extensiveness of experience
Hoeffler, Steve, Ariely, Dan, West, Pat, Duclos, Rod
Published in Journal of consumer psychology (01.07.2013)
Published in Journal of consumer psychology (01.07.2013)
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Journal Article
Trusting and Monitoring Business Partners throughout the Relationship Life Cycle
Kusari, Sanjukta, Hoeffler, Steve, Iacobucci, Dawn
Published in Journal of business-to-business marketing (01.07.2013)
Published in Journal of business-to-business marketing (01.07.2013)
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Journal Article