The effect of market orientation dimensions on multinational SBU's strategic performance
Dong, Xiaodan, Andrew Hinsch, Christian, Zou, Shaoming, Fu, Huifen
Published in International marketing review (28.10.2013)
Published in International marketing review (28.10.2013)
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Journal Article
Strategic customer engagement marketing: A decision making framework
Alvarez-Milán, Agarzelim, Felix, Reto, Rauschnabel, Philipp A., Hinsch, Christian
Published in Journal of business research (01.11.2018)
Published in Journal of business research (01.11.2018)
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Journal Article
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K., Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A., Ahn, Sun J. (Grace), Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavián, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S., Lartey, Jared O., Pandey, Neeraj, Ribeiro‐Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A., Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen
Published in Psychology & marketing (01.04.2023)
Published in Psychology & marketing (01.04.2023)
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Journal Article
Context in augmented reality marketing: Does the place of use matter?
von der Au, Simon, Rauschnabel, Philipp A, Felix, Reto, Hinsch, Chris
Published in Psychology & marketing (01.11.2023)
Published in Psychology & marketing (01.11.2023)
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Journal Article
Reconceptualizing the elements of market orientation: A process-based view
Dong, Xiaodan (Dani), Zhang, Zelin, Hinsch, Christian Andrew, Zou, Shaoming
Published in Industrial marketing management (01.07.2016)
Published in Industrial marketing management (01.07.2016)
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Journal Article
Service gifts, collective social connection and reciprocity
Tang, Yihui (Elina), Hinsch, Christian, Lund, Donald J, Kharouf, Husni
Published in European journal of marketing (05.11.2020)
Published in European journal of marketing (05.11.2020)
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Journal Article
Exploring the Influence of Clinical and Classroom Training on Advocacy for Safe Patient Handling Practices Among Student Physical Therapists
Stevenson, John, Hinsch, Christian, Bartold, Kristen, Briggs, Lucas, Tyler, Lindsay
Published in Journal of physical therapy education (2015)
Published in Journal of physical therapy education (2015)
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Journal Article