by Shrum, L. J., Lowrey, Tina M., Pandelaere, Mario, Ruvio, Ayalla A., Gentina, Elodie, Furchheim, Pia, Herbert, Maud, Hudders, Liselot, Lens, Inge, Mandel, Naomi, Nairn, Agnes, Samper, Adriana, Soscia, Isabella, Steinfield, Laurel
Published in Journal of marketing management (01.01.2014)

by Boyaval, Marine, Herbert, Maud
Published in Journal of business research (01.11.2018)

by Assima, Chantal, Herbert, Maud, Robert, Isabelle
Published in Journal of marketing management (02.09.2023)

by Beudaert, Anthony, Gorge, Hélène, Herbert, Maud
Published in The Journal of services marketing (10.07.2017)

by Herbert, Maud, Collin-Lachaud, Isabelle
Published in Recherche et applications en marketing (English edition) (01.03.2017)

by Gorge, Hélène, Herbert, Maud, Özçağlar-Toulouse, Nil, Robert, Isabelle
Published in Journal of macromarketing (01.03.2015)

by Herbert, Maud, Robert, Isabelle, Saucède, Florent
Published in Consumption, markets and culture (03.09.2018)

by Gorge, Hélène, Herbert, Maud, Özçağlar-Toulouse, Nil, Robert, Isabelle
Published in Journal of macromarketing (01.03.2015)

by Cléret, Baptiste, Dehling, Aurélie, Leroy, Julie, Rokka, Joonas, Sohier, Alice, Herbert, Maud
Published in Recherche et applications en marketing (English edition) (01.09.2018)

by Cléret, Baptiste, Dehling, Aurélie, Leroy, Julie, Rokka, Joonas, Sohier, Alice, Herbert, Maud
Published in Recherche et applications en marketing (17.05.2018)

by Villalba, Bruno, Semal, Luc
Year of Publication 25.10.2018

by Herbert, Maud, Collin-Lachaud, Isabelle
Published in Recherche et applications en marketing (01.01.2017)

by de Pechpeyrou, Pauline, Collin-Lachaud, Isabelle, Herbert, Maud
Published in Revue française de gestion (28.03.2013)

by Béji-Bécheur, Amina, Herbert, Maud, Özçağlar-Toulouse, Nil
Published in Revue française de gestion (28.09.2011)

by Shrum, L. J., Lowrey, Tina M., Pandalaere, Mario, Ruvio, Ayalla, Gentina, Elodie, Furcheim, Pia, Herbert, Maud, Hudders, Liselot, Lens, Inge, Mandel, Naomi, Nairn, Agnès, Samper, Adriana, Soscia, Isabella, Steinfield, Laurel
Published in Journal of marketing management (01.12.2014)

by Cléret, Baptiste, Dehling, Aurélie, Leroy, Julie, Rokka, Joonas, Sohier, Alice, Herbert, Maud
Published in Recherche et applications en marketing (01.07.2018)

by Cléret, Baptiste, Dehling, Aurélie, Leroy, Julie, Rokka, Joonas, Sohier, Alice, Herbert, Maud
Published in Recherche et applications en marketing (01.07.2018)

by Villalba, Bruno, Semal, Luc
Year of Publication 2018

by Pechpeyrou, Pauline De, Collin-Lachaud, Isabelle, Herbert, Maud
Published in Revue française de gestion (01.03.2013)

by De Pechpeyrou, Pauline, Collin-Lachaud, Isabelle, Herbert, Maud
Published in Revue française de gestion (2013)