by Helm, Amanda E, Moulard, Julie Guidry, Richins, Marsha
Published in International journal of consumer studies (01.09.2015)

by Seriki, Olalekan K, Evans, Kenneth R, Jeon, Hyo-Jin (Jean), Dant, Rajiv P, Helm, Amanda
Published in European journal of marketing (09.05.2016)

by Stanaland, Andrea J.S., Helm, Amanda E., Kinney, Lance
Published in Journal of advertising education (01.05.2009)

by Helm, Amanda, Peltier, James W., Scovotti, Carol
Published in Health marketing quarterly (01.04.2006)

by Helm, Amanda E
Year of Publication 01.01.2006