Search Results - "Heiens, Richard A" :: K.UTB vyhledávací portál

The impact of strategic consistency on market share and ROA

by P. Pleshko, Larry, A. Heiens, Richard, Peev, Plamen
Published in International journal of bank marketing (28.04.2014)

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Making Up Lost Ground: The Relative Advantage of Achieving Relationship Marketing Outcomes Versus Time-In-Market Effects

by Heiens, Richard A., Pleshko, Larry P., Al-Zufairi, Awad
Published in Journal of international consumer marketing (01.01.2015)

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An Investigation of Chronological Versus Cognitive Age Impact in the Kuwait Coffee Shop Market

by Pleshko, Larry P., Heiens, Richard A.
Published in Organizations and markets in emerging economies (01.01.2015)

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Using Direct Observation to Examine the Relationship between Smoking and Consumption Patterns in a Middle Eastern Food Services Setting

by Heiens, Richard A., Pleshko, Larry P.
Published in Anthropology of the Middle East (01.06.2023)

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A comparison of the relationship marketing outcomes of SMEs vs large enterprises in the Kuwait fast food industry

by Heiens, Richard A, Pleshko, Larry P, Ahmed, Ahmed A
Published in British food journal (1966) (04.09.2019)

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The contribution of product quality to competitive advantage: impacts on systematic variance and unexplained variance in returns

by Kroll, Mark, Wright, Peter, Heiens, Richard A.
Published in Strategic management journal (01.04.1999)

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Customer satisfaction and loyalty in the Kuwaiti retail services market: why are satisfied buyers not always loyal buyers?

by Pleshko, Larry P., Heiens, Richard A.
Published in The International review of retail, distribution and consumer research (01.01.2015)

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Using Direct Observation to Examine the Relationship between Religiosity, Demographics, and Consumption in a Middle Eastern Retail Services Setting

by Heiens, Richard A., Pleshko, Larry P., Aldousari, Abdullah A.
Published in Journal of international consumer marketing (07.08.2016)

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Assessing the Importance of Brand Equity in Health Services Marketing Through the Impact of Acquired Goodwill on Stockholder Returns

by Heiens, Richard A., ., Leanne C. McGrath
Published in Journal of economics and behavioral studies (15.06.2012)

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The contribution of intangible assets and expenditures to shareholder value

by Heiens, Richard A., Leach, Robert T., Mcgrath, Leanne C.
Published in Journal of strategic marketing (01.01.2007)

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Beware the Internet panacea: how tried and true strategy got sidelined

by McGrath, Leanne C., Heiens, Richard A.
Published in The Journal of business strategy (01.12.2003)

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Subjective Age: A Test of Five Hypotheses

by Goldsmith, Ronald E, Heiens, Richard A
Published in The Gerontologist (01.06.1992)

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AN EMPIRICAL VALIDATION OF THE METHODOLOGY FOR MEASURING SELF-PERCEIVED AGE IN THE MIDDLE EASTERN MARKET

by Heiens, Richard A., Pleshko, Larry P.
Published in PEOPLE: International Journal of Social Sciences (15.09.2017)

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THE IMPACT OF DIGITAL SOCIAL LEGITIMIZATION ON WEBSITE VISITS AND WEB SALES

by Heiens, Richard A., Narayanaswamy, Ravi
Published in International Journal of Electronic Commerce Studies (2021)

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Overcoming the Trend Toward Healthier Foods: The Impact of Advertising and Intangibles on Investor Returns in the Packaged Food Industry

by Heiens, Richard A., Leach, Robert T., Newsom, Paul D.
Published in Journal of food products marketing (02.10.2016)

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The impact of advertising, goodwill, and other intangibles in the retail foodservice industry: Do intangible investments bite into investor returns?

by Heiens, Richard A., Leach, Robert L., Newsom, Paul, McGrath, Leanne C.
Published in Journal of foodservice business research (15.03.2017)

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Two-Way Interactive Television: An Emerging Technology for University Level Business School Instruction

by Heiens, Richard A., Hulse, Deborah B.
Published in Journal of education for business (01.11.1996)

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The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness

by Pleshko, Larry P, Heiens, Richard A
Published in Business and economics research journal (01.07.2012)

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A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE?

by Heiens, Richard A, Pleshko, Larry P
Published in Management & marketing (Bucharest, Romania) (01.10.2011)

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A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE?

by Heiens, Richard A, Pleshko, Larry P
Published in Management & marketing (Bucharest, Romania) (01.01.2011)

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