Concurrent sourcing, governance mechanisms, and performance outcomes in industrial value chains
Heide, Jan B., Kumar, Alok, Wathne, Kenneth H.
Published in Strategic management journal (01.08.2014)
Published in Strategic management journal (01.08.2014)
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Journal Article
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Rokkan, Aksel I., Heide, Jan B., Wathne, Kenneth H.
Published in Journal of marketing research (01.05.2003)
Published in Journal of marketing research (01.05.2003)
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Journal Article
Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments
Wathne, Kenneth H., Heide, Jan B., Mooi, Erik A., Kumar, Alok
Published in Journal of marketing research (01.10.2018)
Published in Journal of marketing research (01.10.2018)
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Journal Article
Business-to-Business Projects, Task Configuration, and Innovation
Ghazimatin, Elham, Mooi, Erik A., Heide, Jan B.
Published in Journal of marketing research (01.02.2023)
Published in Journal of marketing research (01.02.2023)
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Journal Article
Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Heide, Jan B., Wathne, Kenneth H., Rokkan, Aksel I.
Published in Journal of marketing research (01.08.2007)
Published in Journal of marketing research (01.08.2007)
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Journal Article
When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes
Chmielewski-Raimondo, Danielle A., Shamsollahi, Ali, Bell, Simon J., Heide, Jan B.
Published in Journal of marketing (01.11.2022)
Published in Journal of marketing (01.11.2022)
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Journal Article