Determinants and outcomes of brand hate
Hegner, Sabrina M, Fetscherin, Marc, van Delzen, Marianne
Published in The journal of product & brand management (01.01.2017)
Published in The journal of product & brand management (01.01.2017)
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Journal Article
Expanding the Technology Acceptance Model with the Inclusion of Trust, Social Influence, and Health Valuation to Determine the Predictors of German Users' Willingness to Continue using a Fitness App: A Structural Equation Modeling Approach
Beldad, Ardion D., Hegner, Sabrina M.
Published in International journal of human-computer interaction (02.09.2018)
Published in International journal of human-computer interaction (02.09.2018)
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Journal Article
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina M, Fenko, Anna, Teravest, Annemiek
Published in The journal of product & brand management (01.01.2017)
Published in The journal of product & brand management (01.01.2017)
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Journal Article
In Automatic We Trust: Investigating the Impact of Trust, Control, Personality Characteristics, and Extrinsic and Intrinsic Motivations on the Acceptance of Autonomous Vehicles
Hegner, Sabrina M., Beldad, Ardion D., Brunswick, Gary J.
Published in International journal of human-computer interaction (26.11.2019)
Published in International journal of human-computer interaction (26.11.2019)
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Journal Article
Modeling habitual and addictive smartphone behavior The role of smartphone usage types, emotional intelligence, social stress, self-regulation, age, and gender
van Deursen, Alexander JAM, Bolle, Colin L, Hegner, Sabrina M, Kommers, Piet AM
Published in Computers in human behavior (01.04.2015)
Published in Computers in human behavior (01.04.2015)
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Journal Article
Brand trust: a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina M, Jevons, Colin
Published in The journal of product & brand management (21.03.2016)
Published in The journal of product & brand management (21.03.2016)
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Journal Article
Brand addiction: brand characteristics and psychological outcomes
Francioni, Barbara, Curina, Ilaria, Hegner, Sabrina M, Cioppi, Marco
Published in The Journal of consumer marketing (01.03.2021)
Published in The Journal of consumer marketing (01.03.2021)
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Journal Article
Managing brand equity in the brewing sector
Francioni, Barbara, Curina, Ilaria, Hegner, Sabrina M., Cioppi, Marco, Pencarelli, Tonino
Published in British food journal (1966) (19.12.2022)
Published in British food journal (1966) (19.12.2022)
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Journal Article
Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention
Hegner, Sabrina M, Lotze, Carlotta, Beldad, Ardion Daroca
Published in Tourism and hospitality research (01.07.2021)
Published in Tourism and hospitality research (01.07.2021)
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Journal Article
Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions
Francioni, Barbara, Curina, Ilaria, Dennis, Charles, Papagiannidis, Savvas, Alamanos, Eleftherios, Bourlakis, Michael, Hegner, Sabrina M.
Published in Higher education (01.07.2021)
Published in Higher education (01.07.2021)
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Journal Article
Should the shady steal thunder? The effects of crisis communication timing, pre‐crisis reputation valence, and crisis type on post‐crisis organizational trust and purchase intention
Beldad, Ardion D., Laar, Ester, Hegner, Sabrina M.
Published in Journal of contingencies and crisis management (01.03.2018)
Published in Journal of contingencies and crisis management (01.03.2018)
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Journal Article
More Photos From Me to Thee: Factors Influencing the Intention to Continue Sharing Personal Photos on an Online Social Networking (OSN) Site among Young Adults in the Netherlands
Beldad, Ardion D., Hegner, Sabrina M.
Published in International journal of human-computer interaction (04.05.2017)
Published in International journal of human-computer interaction (04.05.2017)
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Journal Article
Not Our War: The Effects of Response Strategies and Message Frames From a Russian Association on the Public’s Attitude Toward Russians Living in Germany
Schilling, Leoni, Hegner, Sabrina, Beldad, Ardion, Durmaz, Elif, Hirschfeld, Gerrit
Published in SAGE open (01.06.2024)
Published in SAGE open (01.06.2024)
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Journal Article