Consumers and Brands Across the Globe: Research Synthesis and New Directions
Gürhan-Canli, Zeynep, Sarial-Abi, Gülen, Hayran, Ceren
Published in Journal of International Marketing (01.03.2018)
Published in Journal of International Marketing (01.03.2018)
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Journal Article
Understanding the feeling of missing out: A temporal perspective
Hayran, Ceren, Gürhan-Canli, Zeynep
Published in Personality and individual differences (01.02.2022)
Published in Personality and individual differences (01.02.2022)
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Journal Article
Dimensions of Frugality
Bayer, Rabia, Canli, Zeynep Gürhan, Hayran, Ceren
Published in Advances in Consumer Research (01.01.2021)
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Published in Advances in Consumer Research (01.01.2021)
Conference Proceeding
Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out (FOMO)"
Hayran, Ceren, Anik, Lalin, GÜRhan-Canh, Zeynep
Published in Advances in Consumer Research (01.01.2016)
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Published in Advances in Consumer Research (01.01.2016)
Conference Proceeding