Integrating R&D and Marketing: A Review and Analysis of the Literature
Griffin, Abbie, Hauser, John R.
Published in The Journal of product innovation management (01.05.1996)
Published in The Journal of product innovation management (01.05.1996)
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Journal Article
Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
HAUSER, JOHN R., TOUBIA, OLIVIER, EVGENIOU, THEODOROS, BEFURT, RENE, DZYABURA, DARIA
Published in Journal of marketing research (01.06.2010)
Published in Journal of marketing research (01.06.2010)
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Journal Article
Website Morphing
Hauser, John R, Urban, Glen L, Liberali, Guilherme, Braun, Michael
Published in Marketing science (Providence, R.I.) (01.03.2009)
Published in Marketing science (Providence, R.I.) (01.03.2009)
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Journal Article
Marketing and Data Science: Together the Future is Ours
Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R.
Published in GfK marketing intelligence review (01.11.2016)
Published in GfK marketing intelligence review (01.11.2016)
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Journal Article
Is Deep Learning a Game Changer for Marketing Analytics?
Urban, Glen, Timoshenko, Artem, Dhillon, Paramveer, Hauser, John R
Published in MIT Sloan management review (01.01.2020)
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Published in MIT Sloan management review (01.01.2020)
Journal Article
Self-Reflection and Articulated Consumer Preferences
Hauser, John R., Dong, Songting, Ding, Min
Published in The Journal of product innovation management (01.01.2014)
Published in The Journal of product innovation management (01.01.2014)
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Journal Article
Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph
Hauser, John R., Liberali, Guilherme (Gui), Urban, Glen L.
Published in Management science (01.06.2014)
Published in Management science (01.06.2014)
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Journal Article
Greedoid-Based Noncompensatory Inference
Yee, Michael, Dahan, Ely, Hauser, John R, Orlin, James
Published in Marketing science (Providence, R.I.) (01.07.2007)
Published in Marketing science (Providence, R.I.) (01.07.2007)
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Journal Article
Soul and machine (learning)
Proserpio, Davide, Hauser, John R., Liu, Xiao, Amano, Tomomichi, Burnap, Alex, Guo, Tong, Lee, Dokyun (DK), Lewis, Randall, Misra, Kanishka, Schwarz, Eric, Timoshenko, Artem, Xu, Lilei, Yoganarasimhan, Hema
Published in Marketing letters (01.12.2020)
Published in Marketing letters (01.12.2020)
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Journal Article
Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Toubia, Olivier, Hauser, John R., Simester, Duncan I.
Published in Journal of marketing research (01.02.2004)
Published in Journal of marketing research (01.02.2004)
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Journal Article
Unstructured Direct Elicitation of Decision Rules
DING, MIN, HAUSER, JOHN R., DONG, SONGTING, DZYABURA, DARIA, YANG, ZHILIN, SU, CHENTING, GASKIN, STEVEN P.
Published in Journal of marketing research (01.02.2011)
Published in Journal of marketing research (01.02.2011)
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Journal Article
Competitive information, trust, brand consideration and sales: Two field experiments
Liberali, Guilherme, Urban, Glen L., Hauser, John R.
Published in International journal of research in marketing (01.06.2013)
Published in International journal of research in marketing (01.06.2013)
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Journal Article