Creating brand identity: a study of evaluation of new brand names
Kohli, Chiranjeev S., Harich, Katrin R., Leuthesser, Lance
Published in Journal of business research (01.11.2005)
Published in Journal of business research (01.11.2005)
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Journal Article
From Millennials to Gen Z: Changes in student attitudes about group projects
Schlee, Regina Pefanis, Eveland, Vicki Blakney, Harich, Katrin R.
Published in Journal of education for business (02.04.2020)
Published in Journal of education for business (02.04.2020)
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Journal Article
Teaching Creativity to Business Students: How Well Are We Doing?
Schlee, Regina Pefanis, Harich, Katrin R.
Published in Journal of education for business (03.04.2014)
Published in Journal of education for business (03.04.2014)
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Journal Article
Perception Bias among Undergraduate Business Students by Major
Schlee, Regina Pefanis, Curren, Mary T, Harich, Katrin R, Kiesler, Tina
Published in Journal of education for business (2007)
Published in Journal of education for business (2007)
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Journal Article
Brand equity: the halo effect measure
Leuthesser, Lance, Kohli, Chiranjeev S, Harich, Katrin R
Published in European journal of marketing (01.04.1995)
Published in European journal of marketing (01.04.1995)
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Journal Article
The Strategic Relevance of Innovation: A Pedagogical Perspective
Greene, C. Scott, Harich, Katrin R., Kohli, Chiranjeev S.
Published in Journal of education for business (01.06.1996)
Published in Journal of education for business (01.06.1996)
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Journal Article