The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Villanueva, Julian, Yoo, Shijin, Hanssens, Dominique M.
Published in Journal of marketing research (01.02.2008)
Published in Journal of marketing research (01.02.2008)
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Journal Article
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Pauwels, Koen, Silva-Risso, Jorge, Srinivasan, Shuba, Hanssens, Dominique M.
Published in Journal of marketing (01.10.2004)
Published in Journal of marketing (01.10.2004)
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Journal Article
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu, DeSarbo, Wayne S., Hanssens, Dominique M., Jedidi, Kamel, Lynch, John G., Lehmann, Donald R.
Published in Marketing letters (01.09.2020)
Published in Marketing letters (01.09.2020)
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Journal Article
Do Promotions Benefit Manufacturers, Retailers, or Both?
Srinivasan, Shuba, Pauwels, Koen, Hanssens, Dominique M, Dekimpe, Marnik G
Published in Management science (01.05.2004)
Published in Management science (01.05.2004)
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Journal Article
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
Pauwels, Koen, Hanssens, Dominique M., Siddarth, S.
Published in Journal of marketing research (01.11.2002)
Published in Journal of marketing research (01.11.2002)
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Journal Article
Competitive Reactions to Advertising and Promotion Attacks
Steenkamp, Jan-Benedict E. M, Nijs, Vincent R, Hanssens, Dominique M, Dekimpe, Marnik G
Published in Marketing science (Providence, R.I.) (01.01.2005)
Published in Marketing science (Providence, R.I.) (01.01.2005)
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Journal Article
Marketing Spending and Brand Performance Volatility
Fischer, Marc, Shin, Hyun, Hanssens, Dominique M.
Published in GfK marketing intelligence review (01.05.2018)
Published in GfK marketing intelligence review (01.05.2018)
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Journal Article
Product Innovations, Advertising, and Stock Returns
Srinivasan, Shuba, Pauwels, Koen, Silva-Risso, Jorge, Hanssens, Dominique M
Published in Journal of marketing (01.01.2009)
Published in Journal of marketing (01.01.2009)
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Journal Article
Marketing and Data Science: Together the Future is Ours
Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R.
Published in GfK marketing intelligence review (01.11.2016)
Published in GfK marketing intelligence review (01.11.2016)
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Journal Article
Reinforcement learning and risk preference in equity linked notes markets
Song, Reo, Jang, Sungha, Wang, Yingdi, Hanssens, Dominique M., Suh, Jaebeom
Published in Journal of empirical finance (01.12.2021)
Published in Journal of empirical finance (01.12.2021)
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Journal Article