Open to innovation: How a logo frame shapes consumer perception of the brand
Park, Hyeyeon, Chen, Yuting, Han, Youngjee
Published in Social behavior and personality (01.08.2024)
Published in Social behavior and personality (01.08.2024)
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How the perceptual fluency of price discounts and promotional cues affect consumer responses
Park, Kikyoung, Ryu, Gangseog, Han, Youngjee
Published in Social behavior and personality (01.06.2017)
Published in Social behavior and personality (01.06.2017)
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Journal Article