Search Results - "Han, Jin K." :: K.UTB vyhledávací portál

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Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective

by Han, Jin K., Kim, Namwoon, Kim, Hong-Bumm
Published in Journal of marketing (01.01.2001)

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Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

by Sohn, Yong Seok, Yoo, Kun Woo, Han, Jin K.
Published in Psychology & marketing (01.01.2019)

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Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

by Han, Jin K, Chung, Seh Woong, Sohn, Yong Seok
Published in Journal of marketing (01.07.2009)

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Word-of-mouth transmission in settings with multiple opinions: The impact of other opinions on WOM likelihood and valence

by Ryu, Gangseog, Han, Jin K.
Published in Journal of consumer psychology (01.07.2009)

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What’s in a name? The impact of subcategory salience on value perception and upgrade intention for multicategory products

by Han, Jin K., Chung, Seh‐Woong, Sohn, Yong Seok
Published in Psychology & marketing (01.12.2018)

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Market Orientation and Organizational Performance: Is Innovation a Missing Link?

by Han, Jin K., Kim, Namwoon, Srivastava, Rajendra K.
Published in Journal of marketing (01.10.1998)

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The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact

by Han, Jin K., Sohn, Yong Seok, Yoo, Kun Woo
Published in Marketing letters (01.09.2015)

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Communication strategies for enhancing perceived fit in the CSR sponsorship context

by Seok Sohn, Yong, Han, Jin K., Lee, Sung-Hack
Published in International journal of advertising (01.01.2012)

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Biases in Valuation vs. Usage of Innovative Product Features

by Meyer, Robert J, Zhao, Shenghui, Han, Jin K
Published in Marketing science (Providence, R.I.) (01.11.2008)

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Technological expectation and consumer preferences for product form

by Chung, Seh-Woong, Han, Jin K., Sohn, Yong Seok
Published in Journal of business research (01.09.2012)

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Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

by Han, Jin K., Chung, Seh Woong, Sohn, Yong Seok
Published in Journal of marketing (01.07.2009)

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Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms

by Kim, Namwoon, Pae, Jae H., Han, Jin K., Srivastava, Rajendra K.
Published in Industrial marketing management (01.04.2010)

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Market Orientation and Organizational Performance: Is Innovation a Missing Link?

by Han, Jin K., Kim, Namwoon, Srivastava, Rajendra K.
Published in Journal of marketing (01.10.1998)

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A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

by Kim, Namwoon, Han, Jin K, Srivastava, Rajendra K
Published in Management science (01.02.2002)

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Consumer decision-making in a multi-generational choice set context

by Kim, Namwoon, Srivastava, Rajendra K, Han, Jin K
Published in Journal of business research (01.09.2001)

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The future of marketing & advertising in Asia

by Han, Jin K., Choi, Yung Kyun, Han, Sangman
Published in Journal of business research (01.10.2022)

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Auditory and Visual Brand Identifiers in Chinese and English

by Tavassoli, Nader T., Han, Jin K.
Published in Journal of international marketing (East Lansing, Mich.) (01.01.2002)

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Mapping consumer’s cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process

by Han, Sangman, Han, Jin K., Im, Il, Jung, Sung In, Lee, Jung Won
Published in Journal of business research (01.03.2022)

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Managing intraorganizational diffusion of innovations: Impact of buying center dynamics and environments

by Pae, Jae H, Kim, Namwoon, Han, Jin K, Yip, Leslie
Published in Industrial marketing management (01.11.2002)

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A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective

by Yoo, Shijin, Chung, Seh-Woong, Han, Jin K.
Published in Global economic review (2006)

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