Improving consumer marketing, persuasion and management effectiveness
Myers, Chris A, Hamula, Scott R, Potter, Robert F, Schildge, George, Tipps, Steven W, Berger, Paul D, Weinberg, Bruce D, Maldonado, Rachel, Muehling, Darrel D, Auken, Stuart Van, Adams, Arthur J, Stanton, John L, Herbst, Kenneth C
Published in Journal of promotion management (01.01.2006)
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Published in Journal of promotion management (01.01.2006)
Journal Article