Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Halder, Deepa, Pradhan, Debasis, Roy Chaudhuri, Himadri
Published in Journal of business research (01.03.2021)
Published in Journal of business research (01.03.2021)
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Journal Article
Study of Soluble Transferrin Receptor/Log Ferritin Ratio as a Determinant of Body Iron in Young Healthy Non Pregnant Females
Pasha, Eram Hussain, Yadav, Rakhee, Bansal, Sanjiv Kumar, Batra, Aruna, Shaveta, Halder, Shaveta, Karunanand, Busi
Published in Journal of clinical and diagnostic research (01.03.2018)
Published in Journal of clinical and diagnostic research (01.03.2018)
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Journal Article
Consumer cynicism: Interdisciplinary hybrid review and research agenda
Indibara, Indirah, Halder, Deepa, Varshney, Sanjeev
Published in International journal of consumer studies (01.11.2023)
Published in International journal of consumer studies (01.11.2023)
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Journal Article
Examining process mechanism of celebrity attributes on brand advocacy
Halder, Deepa, Kumar, Ravi Shekhar, Roy, Debashree
Published in The Journal of consumer marketing (30.07.2024)
Published in The Journal of consumer marketing (30.07.2024)
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Journal Article