Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method
Hair, Jr, Joe F, Sarstedt, Marko, Matthews, Lucy M, Ringle, Christian M
Published in European business review (01.01.2016)
Published in European business review (01.01.2016)
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Journal Article
PLS-SEM: Indeed a Silver Bullet
Hair, Joe F., Ringle, Christian M., Sarstedt, Marko
Published in Journal of marketing theory and practice (01.04.2011)
Published in Journal of marketing theory and practice (01.04.2011)
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Journal Article
PLS‐SEM: Prediction‐oriented solutions for HRD researchers
Legate, Amanda E., Hair, Joe F., Chretien, Janice Lambert, Risher, Jeffrey J.
Published in Human resource development quarterly (01.03.2023)
Published in Human resource development quarterly (01.03.2023)
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Journal Article
Going beyond the untold facts in PLS–SEM and moving forward
Hair, Joe F., Sarstedt, Marko, Ringle, Christian M., Sharma, Pratyush N., Liengaard, Benjamin Dybro
Published in European journal of marketing (06.09.2024)
Published in European journal of marketing (06.09.2024)
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Journal Article
Evaluating E-Book Effectiveness and the Impact on Student Engagement
Merkle, Adam C., Ferrell, Linda K., Ferrell, O. C., Hair, Joe F.
Published in Journal of marketing education (01.04.2022)
Published in Journal of marketing education (01.04.2022)
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Journal Article
Halal endorsements: stirring controversy or gaining new customers?
Schlegelmilch, Bodo B, Khan, Mubbsher Munawar, Hair, Joe F
Published in International marketing review (08.02.2016)
Published in International marketing review (08.02.2016)
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Journal Article
A taxonomy for financial services selling
Hain, Joie S., Rutherford, Brian N., Hair, Joe F.
Published in The Journal of personal selling & sales management (03.04.2019)
Published in The Journal of personal selling & sales management (03.04.2019)
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Journal Article
From the Special Issue Guest Editors
Hair, Joe F., Ringle, Christian M., Sarstedt, Marko
Published in Journal of marketing theory and practice (01.04.2011)
Published in Journal of marketing theory and practice (01.04.2011)
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Journal Article
Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies
Hair, Joe F., Barth, Kati, Neubert, Doreen, Sarstedt, Marko
Published in Journal of creating value (01.11.2016)
Published in Journal of creating value (01.11.2016)
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Journal Article
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joe F., Howard, Matt C., Nitzl, Christian
Published in Journal of business research (01.03.2020)
Published in Journal of business research (01.03.2020)
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Journal Article
Understanding the History of Marketing Education to Improve Classroom Instruction
Ferrell, O. C., Hair, Joe F., Marshall, Greg W., Tamilia, Robert D.
Published in Marketing education review (04.05.2015)
Published in Marketing education review (04.05.2015)
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Journal Article