by Kaplan, Andreas M., Haenlein, Michael
Published in Business horizons (01.07.2016)

by Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael
Published in Journal of business research (01.01.2021)

by Kaplan, Andreas M., Haenlein, Michael
Published in Business horizons (2010)

by Reinartz, Werner, Haenlein, Michael, Henseler, Jörg
Published in International journal of research in marketing (01.12.2009)

by Haenlein, Michael, Libai, Barak
Published in Journal of marketing (01.05.2013)

by Malthouse, Edward C., Haenlein, Michael, Skiera, Bernd, Wege, Egbert, Zhang, Michael
Published in Journal of interactive marketing (01.11.2013)

by Kaplan, Andreas M., Haenlein, Michael
Published in Business horizons (01.05.2011)

by Haenlein, Michael
Published in Marketing letters (01.03.2011)

by Kaplan, Andreas M., Haenlein, Michael
Published in The Journal of product innovation management (01.03.2006)

by Haenlein, Michael, Kaplan, Andreas
Published in California management review (01.08.2019)

by Barbara Mróz-Gorgoń, Michael Haenlein
Published in Problemy Zarządzania (Online) (01.01.2021)

by Kaplan, Andreas, Haenlein, Michael
Published in Business horizons (01.01.2019)

by Haenlein, Michael, Kaplan, Andreas M, Schoder, Detlef
Published in Journal of marketing (01.07.2006)

by Haenlein, Michael, Kaplan, Andreas
Published in Journal of business research (01.01.2021)

by Haenlein, Michael, Kaplan, Andreas M., Beeser, Anemone J.
Published in European management journal (01.06.2007)

by Kaplan, Andreas, Haenlein, Michael
Published in Business horizons (01.01.2020)

by Kaplan, Andreas, Haenlein, Michael
Published in California management review (01.08.2024)

by Haenlein, Michael
Published in International journal of research in marketing (01.09.2013)

by Haenlein, Michael, Libai, Barak
Published in California management review (01.02.2017)

by Kaplan, Andreas, Haenlein, Michael
Published in Business horizons (01.11.2019)