Cultural change in servitization – a conceptual review and framework
Biesinger, Benjamin, Hadwich, Karsten, Bruhn, Manfred
Published in Journal of service theory and practice (15.05.2024)
Published in Journal of service theory and practice (15.05.2024)
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Journal Article
Differentiating customer engaging behavior by targeted benefits – an empirical study
Braun, Corina, Batt, Verena, Bruhn, Manfred, Hadwich, Karsten
Published in The Journal of consumer marketing (01.01.2016)
Published in The Journal of consumer marketing (01.01.2016)
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Journal Article
Customer equity management as formative second-order construct
Bruhn, Manfred, Georgi, Dominik, Hadwich, Karsten
Published in Journal of business research (01.12.2008)
Published in Journal of business research (01.12.2008)
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Journal Article
Employee Customer Equity Orientation: An Empirical Analysis of its Determinants and Consequences
Hadwich, Karsten, Munk, Steffen, Braun, Corina, Bothe, Stephanie
Published in Die Unternehmung (Bern) (01.01.2017)
Published in Die Unternehmung (Bern) (01.01.2017)
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Journal Article
Perceived quality of e‐health services: A conceptual scale development of e‐health service quality based on the C‐OAR‐SE approach
Hadwich, Karsten, Georgi, Dominik, Tuzovic, Sven, Büttner, Julia, Bruhn, Manfred
Published in International journal of pharmaceutical and healthcare marketing (29.06.2010)
Published in International journal of pharmaceutical and healthcare marketing (29.06.2010)
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Journal Article
Vom Produkthersteller zum Serviceanbieter — Geschäftsmodelle der Servicetransformation
Bruhn, Manfred, Hepp, Michael, Hadwich, Karsten
Published in Marketing Review St. Gallen (01.03.2015)
Published in Marketing Review St. Gallen (01.03.2015)
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Journal Article
Perceived quality of ehealth services
Hadwich, Karsten, Georgi, Dominik, Tuzovic, Sven, Bttner, Julia, Bruhn, Manfred
Published in International journal of pharmaceutical and healthcare marketing (29.06.2010)
Published in International journal of pharmaceutical and healthcare marketing (29.06.2010)
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Journal Article
Perceived quality of e-health services
Hadwich, Karsten, Georgi, Dominik, Tuzovic, Sven, Büttner, Julia, Bruhn, Manfred
Published in International journal of pharmaceutical and healthcare marketing (29.06.2010)
Published in International journal of pharmaceutical and healthcare marketing (29.06.2010)
Get full text
Journal Article