Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W., Horváth, Csilla, Gretry, Anaïs, Belei, Nina
Published in Journal of business research (01.07.2019)
Published in Journal of business research (01.07.2019)
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Web Resource
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media
Gretry, Anaïs, Horváth, Csilla, Belei, Nina, van Riel, Allard C.R.
Published in Journal of business research (01.05.2017)
Published in Journal of business research (01.05.2017)
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Web Resource
Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty
Polyportis, Athanasios, Kokkinaki, Flora, Horváth, Csilla, Christopoulos, Georgios
Published in Frontiers in psychology (09.10.2020)
Published in Frontiers in psychology (09.10.2020)
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Journal Article
Managing brands and customer engagement in online brand communities
Wirtz, Jochen, den Ambtman, Anouk, Bloemer, Josée, Horváth, Csilla, Ramaseshan, B, van de Klundert, Joris, Gurhan Canli, Zeynep, Kandampully, Jay
Published in International journal of service industry management (14.06.2013)
Published in International journal of service industry management (14.06.2013)
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Utility of different outcome measures for the nitroglycerin model of migraine in mice
Farkas, Sándor, Bölcskei, Kata, Markovics, Adrienn, Varga, Anita, Kis-Varga, Ágnes, Kormos, Viktória, Gaszner, Balázs, Horváth, Csilla, Tuka, Bernadett, Tajti, János, Helyes, Zsuzsanna
Published in Journal of pharmacological and toxicological methods (01.01.2016)
Published in Journal of pharmacological and toxicological methods (01.01.2016)
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Journal Article
Balancing the balance: Self-control mechanisms and compulsive buying
Horváth, Csilla, Büttner, Oliver B., Belei, Nina, Adıgüzel, Feray
Published in Journal of economic psychology (01.08.2015)
Published in Journal of economic psychology (01.08.2015)
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Journal Article
Risk society in housing: Responsibilization and the socialization of risk
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Book Review
A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
Fok, Dennis, Horváth, Csilla, Paap, Richard, Franses, Philip Hans
Published in Journal of marketing research (01.08.2006)
Published in Journal of marketing research (01.08.2006)
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Journal Article
Differential regulation of metabolic parameters by energy deficit and hunger
Kitka, Tamás, Tuza, Sebestyén, Varga, Balázs, Horváth, Csilla, Kovács, Péter
Published in Metabolism, clinical and experimental (01.10.2015)
Published in Metabolism, clinical and experimental (01.10.2015)
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Journal Article
A cross-cultural comparison of brand extension success factors: A meta-study
Henseler, Jörg, Horváth, Csilla, Sarstedt, Marko, Zimmermann, Lorenz
Published in The journal of brand management (01.09.2010)
Published in The journal of brand management (01.09.2010)
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Journal Article
Kynurenic acid amides as novel NR2B selective NMDA receptor antagonists
Borza, István, Kolok, Sándor, Galgóczy, Kornél, Gere, Anikó, Horváth, Csilla, Farkas, Sándor, Greiner, István, Domány, György
Published in Bioorganic & medicinal chemistry letters (15.01.2007)
Published in Bioorganic & medicinal chemistry letters (15.01.2007)
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