by HOFFMAN, DONNA L., NOVAK, THOMAS P.
Published in The Journal of consumer research (01.04.2018)

by Novak, Thomas P., Hoffman, Donna L.
Published in Journal of the Academy of Marketing Science (01.03.2019)

by Yadav, Manjit S., de Valck, Kristine, Hennig-Thurau, Thorsten, Hoffman, Donna L., Spann, Martin
Published in Journal of interactive marketing (01.11.2013)

by Novak, Thomas P., Hoffman, Donna L.
Published in The Journal of consumer research (01.06.2009)

by HOFFMAN, DONNA L., KOPALLE, PRAVEEN K., NOVAK, THOMAS P.
Published in Journal of marketing research (01.10.2010)

by Hoffman, Donna L., Moreau, C. Page, Stremersch, Stefan, Wedel, Michel
Published in Journal of marketing (01.01.2022)

by Novak, Thomas P, Hoffman, Donna L, Yung, Yiu-Fai
Published in Marketing science (Providence, R.I.) (2000)

by Hoffman, Donna L, Fodor, Marek
Published in MIT Sloan management review (01.09.2010)

by Hoffman, Donna L., Novak, Thomas P.
Published in GfK marketing intelligence review (01.10.2018)

by Novak, Thomas P, Hoffman, Donna L
Published in The Journal of consumer research (16.01.2023)

by Hoffman, Donna L., Novak, Thomas P.
Published in Journal of interactive marketing (01.02.2009)

by MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia
Published in Journal of marketing (01.03.2020)

by Hildebrand, Christian, Efthymiou, Fotis, Busquet, Francesc, Hampton, William H., Hoffman, Donna L., Novak, Thomas P.
Published in Journal of business research (01.12.2020)

by HOFFMAN, D. L, NOVAK, T. P
Published in The Information society (01.03.1997)

by Hoffman, Donna L, Novak, Thomas P, Peralta, Marcos A
Published in The Information society (01.05.1999)

by St. Clair, Benjamin D., Hoffman, Donna L., McClenathan, Bruce, Banks, Taylor, Lee, Rachel U.
Published in Annals of allergy, asthma, & immunology (01.08.2022)

by Chatterjee, Patrali, Hoffman, Donna L, Novak, Thomas P
Published in Marketing science (Providence, R.I.) (01.10.2003)

by White, Tiffany Barnett, Novak, Thomas P., Hoffman, Donna L.
Published in Journal of interactive marketing (01.08.2014)

by Novak, Thomas P., Hoffman, Donna L., Duhachek, Adam
Published in Journal of consumer psychology (2003)

by Hoffman, Donna L., Novak, Thomas P.
Published in GfK marketing intelligence review (01.10.2018)