by He, Jiaxun, Wang, Cheng Lu
Published in Journal of business research (01.06.2015)

by Xi, Rui, Jiang, Qiyang, Cao, Liang, Li, Chuping, He, Jiaxun, Zhang, Ya, He, Gaohui, Gui, Yingang, Tang, Chao
Published in Energies (Basel) (01.09.2024)

by He, Jiaxun, Zhang, Shuang
Published in Journal of business research (01.03.2022)

by He, Jiaxun, Sun, Li
Published in Industrial marketing management (01.07.2020)

by He, Jiaxun, Zhang, Fan
Published in European journal of marketing (28.11.2022)

by He, Jiaxun, Ge, Jiaye
Published in International marketing review (27.02.2023)

by Huang, Haiyang, He, Jiaxun
Published in International marketing review (11.02.2021)

by Huang, Haiyang, He, Jiaxun
Published in International marketing review (12.02.2021)

by Jiaxun, HE
Published in Frontiers of business research in China (2008)

by He, Jiaxun, Huang, Haiyang, Wu, Wanying
Published in Industrial marketing management (01.07.2018)

by Jiaxun, HE, Taihong, LU
Published in Frontiers of business research in China (2009)

by He, Jiaxun, Wang, Cheng Lu
Published in International marketing review (01.01.2017)

by Wang, Cheng Lu, He, Jiaxun
Published in International marketing review (27.02.2023)

by Apaolaza, Vanessa, He, Jiaxun, Hartmann, Patrick
Published in Computers in human behavior (01.12.2014)

by He, Jiaxun, Wang, Cheng Lu, Wu, Yi
Published in International marketing review (12.02.2021)

by Cai, Yuanyuan, Wu, Yi, He, Jiaxun, Liu, Yongxin
Published in Canadian journal of administrative sciences (01.09.2024)

by Zhang, Fan, Li, Huan, Xue, Zewei, He, Jiaxun
Published in The journal of brand management (01.11.2024)

by Xie, Dongbo, He, Jiaxun, Liu, Tao, Liu, Ce, Zhao, Gang, Chen, Liqing
Published in Computers and electronics in agriculture (01.09.2024)

by Heine, Klaus, Atwal, Glyn, He, Jiaxun
Published in Australasian marketing journal (01.02.2019)

by Wu, Yi, Cai, Yuanyuan, He, Jiaxun
Published in Asia Pacific journal of marketing and logistics (07.08.2020)