A new understanding of satisfaction model in erepurchase situation
Ha, HongYoul, Janda, Swinder, Muthaly, Siva K.
Published in European journal of marketing (27.07.2010)
Published in European journal of marketing (27.07.2010)
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Journal Article
Four alternative models of online purchase behavior in the AsiaPacific Region
Muthaly, Siva, Ha, HongYoul
Published in Asia Pacific journal of marketing and logistics (27.03.2009)
Published in Asia Pacific journal of marketing and logistics (27.03.2009)
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Journal Article
Alternative explanations of online repurchasing behavioral intentions
Ha, Hong-Youl, Muthaly, Siva K, Akamavi, Raphaël K
Published in European journal of marketing (01.06.2010)
Published in European journal of marketing (01.06.2010)
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Journal Article
Role of satisfaction in an integrative model of brand loyalty
Ha, Hong-Youl, Janda, Swinder, Park, Sang-Kyu
Published in International marketing review (24.04.2009)
Published in International marketing review (24.04.2009)
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Journal Article