by Bergner, Anouk S, Hildebrand, Christian, Häubl, Gerald
Published in The Journal of consumer research (01.12.2023)

by Walter, Maik, Hildebrand, Christian, Häubl, Gerald, Herrmann, Andreas
Published in Journal of marketing research (01.06.2020)

by HILDEBRAND, CHRISTIAN, HÄUBL, GERALD, HERRMANN, ANDREAS
Published in Journal of marketing research (01.12.2014)

by Johnson, Eric J, Haubl, Gerald, Keinan, Anat
Published in Journal of experimental psychology. Learning, memory, and cognition (01.05.2007)

by Brigden, Neil, Häubl, Gerald
Published in Journal of marketing research (01.04.2020)

by Tian, Allen Ding, Schroeder, Juliana, Häubl, Gerald, Risen, Jane L, Norton, Michael I, Gino, Francesca
Published in Journal of personality and social psychology (01.06.2018)

by Hildebrand, Christian, Häubl, Gerald, Herrmann, Andreas, Landwehr, Jan R.
Published in Information systems research (01.03.2013)

by Lei, Chao, Zhang, Pengcheng, Gregory, Lance, Wang, Haijiang, Wang, Guoxuan, Häubl, Gerald
Published in Journal of behavioral decision making (01.01.2024)

by Murray, Kyle B., Häubl, Gerald
Published in The Journal of consumer research (01.06.2007)

by Haubl, Gerald, Trifts, Valerie
Published in Marketing science (Providence, R.I.) (2000)

by Kettle, Keri L., Häubl, Gerald
Published in The Journal of consumer research (01.10.2011)

by Häubl, Gerald, Popkowski Leszczyc, Peter T L
Published in The Journal of consumer research (01.04.2019)

by Dellaert, Benedict G. C., Shu, Suzanne B., Arentze, Theo A., Baker, Tom, Diehl, Kristin, Donkers, Bas, Fast, Nathanael J., Häubl, Gerald, Johnson, Heidi, Karmarkar, Uma R., Oppewal, Harmen, Schmitt, Bernd H., Schroeder, Juliana, Spiller, Stephen A., Steffel, Mary
Published in Marketing letters (01.12.2020)

by Tsekouras, Dimitrios, Dellaert, Benedict G. C., Donkers, Bas, Häubl, Gerald
Published in Journal of the Academy of Marketing Science (01.03.2020)

by Jin, Ping, Haider, Humza, Greiner, Russell, Wei, Sarah, Häubl, Gerald
Published in PloS one (29.04.2021)

by Krause, Franziska, Görgen, Jonas, de Bellis, Emanuel, Franke, Nikolaus, Burghartz, Pia, Klanner, Ilse-Maria, Häubl, Gerald
Published in International journal of research in marketing (01.12.2023)

by Shiri, Amin, Häubl, Gerald, Waisman, Rory
Published in Advances in Consumer Research (01.01.2022)

by Donkers, Bas, Dellaert, Benedict G.C., Waisman, Rory M., Häubl, Gerald
Published in Journal of marketing research (01.12.2020)

by Spann, Martin, Zeithammer, Robert, Häubl, Gerald
Published in Marketing science (Providence, R.I.) (01.03.2015)

by Häubl, Gerald, Dellaert, Benedict G. C., Donkers, Bas
Published in Marketing science (Providence, R.I.) (01.05.2010)