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The influence of brand-related social media content on customer extra-role behavior: a moderated moderation model

by Guttena, Revanth Kumar, Wu, Cedric Hsi-Jui, Atmaja, Ferry Tema
Published in The journal of product & brand management (27.02.2024)

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Influence of Social Media Interactions on Vaccination Intention in India: An Application of the Stimulus-Organism-Behavior-Consequence Framework

by Wu, Cedric Hsi-Jui, Guttena, Revanth Kumar, Atmaja, Ferry Tema
Published in International journal of human-computer interaction (14.09.2023)

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Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives

by Wu, Cedric Hsi-Jui, Atmaja, Ferry Tema, Ko, Yu-Chien, Guttena, Revanth Kumar
Published in International journal of bank marketing (17.03.2023)

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COVID-19 crisis – coping up strategies of companies to sustain in markets

by Guttena, Revanth Kumar, Atmaja, Ferry Tema, Wu, Cedric Hsi-Jui
Published in Journal of Asia business studies (30.04.2024)

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Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach

by Atmaja, Ferry Tema, Wu, Cedric Hsi‐Jui, Guttena, Revanth Kumar, Honora, Andreawan
Published in International journal of consumer studies (01.05.2024)

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Journal Article

The influence of brand-related social media content on customer extra-role behavior: a moderated moderation model

Influence of Social Media Interactions on Vaccination Intention in India: An Application of the Stimulus-Organism-Behavior-Consequence Framework

Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives

COVID-19 crisis – coping up strategies of companies to sustain in markets

Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach

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