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Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach
by
Saiyed, Abrar Ali
,
Shaikh, Ateeque
,
Gupta
,
Suruchika
Published in
Journal of research in marketing and entrepreneurship
(08.02.2024)
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Journal Article
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business
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economics
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business
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business & economics
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case study
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craft-based microenterprises
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creative industries
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decision making
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ProQuest Central
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