by Wilden, R., Gudergan, S., Akaka, M.A., Averdung, A., Teichert, T.
Published in Industrial marketing management (01.04.2019)

by Nielsen, Bo Bernhard, Gudergan, Siegfried
Published in International business review (01.08.2012)

by Gudergan, S.P., Gudergan, G.P.
Published in Proceedings of the 35th Annual Hawaii International Conference on System Sciences (2002)

by Gudergan, Siegfried P
Published in Management Learning (01.03.2004)