by Edvardsson, Bo, Tronvoll, Bård, Gruber, Thorsten
Published in Journal of the Academy of Marketing Science (01.04.2011)

by Wirtz, Jochen, Patterson, Paul G, Kunz, Werner H, Gruber, Thorsten, Lu, Vinh Nhat, Paluch, Stefanie, Martins, Antje
Published in International journal of service industry management (08.11.2018)

by Benoit, Sabine, Baker, Thomas L., Bolton, Ruth N., Gruber, Thorsten, Kandampully, Jay
Published in Journal of business research (01.10.2017)

by Lu, Vinh Nhat, Wirtz, Jochen, Kunz, Werner H, Paluch, Stefanie, Gruber, Thorsten, Martins, Antje, Patterson, Paul G
Published in Journal of service theory and practice (31.07.2020)

by Burton, Jamie, Gruber, Thorsten, Gustafsson, Anders
Published in Journal of business research (01.08.2020)

by Jägel, Thomas, Keeling, Kathy, Reppel, Alexander, Gruber, Thorsten
Published in Journal of marketing management (01.03.2012)

by Gruber, Thorsten
Published in Journal of marketing for higher education (03.07.2014)

by Chowdhury, Ilma Nur, Gruber, Thorsten, Zolkiewski, Judy
Published in Industrial marketing management (01.05.2016)

by Gruber, Thorsten, Henneberg, Stephan C., Ashnai, Bahar, Naudé, Peter, Reppel, Alexander
Published in The Journal of business & industrial marketing (15.06.2010)

by Leite, Higor, Hodgkinson, Ian R., Gruber, Thorsten
Published in Public money & management (17.08.2020)

by Xie, Junyi, Ifie, Kemefasu, Gruber, Thorsten
Published in Journal of business research (01.07.2022)

by Tóth, Zsófia, Caruana, Robert, Gruber, Thorsten, Loebbecke, Claudia
Published in Journal of business ethics (01.07.2022)

by Gruber, Thorsten
Published in Journal of service management (01.01.2011)

by Perks, Helen, Gruber, Thorsten, Edvardsson, Bo
Published in The Journal of product innovation management (01.11.2012)

by Burton, Jamie, Gruber, Thorsten, Gustafsson, Anders
Published in Journal of business research (01.06.2021)

by Fuller, Rachel, Stocchi, Lara, Gruber, Thorsten, Romaniuk, Jenni
Published in European journal of marketing (17.01.2023)

by Ordenes, Francisco Villarroel, Theodoulidis, Babis, Burton, Jamie, Gruber, Thorsten, Zaki, Mohamed
Published in Journal of service research : JSR (01.08.2014)

by Verleye, Katrien, Perks, Helen, Gruber, Thorsten, Voets, Joris
Published in The Journal of product innovation management (01.11.2019)

by Fombelle, Paul W., Voorhees, Clay M., Jenkins, Mason R., Sidaoui, Karim, Benoit, Sabine, Gruber, Thorsten, Gustafsson, Anders, Abosag, Ibrahim
Published in Journal of business research (01.08.2020)

by Nasr, Linda, Burton, Jamie, Gruber, Thorsten
Published in The Journal of services marketing (13.03.2018)