Shooting ‘Yohani’ to Global Stardom: A Teaching Case of Social Media Strategy of a Top-10 YouTuber
Egodawele, Mekhala, Sedera, Darshana, Grover, Varun, Seneviratne, Dilanjan, Sooriyapperuma, Banura
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Published in Communications of the Association for Information Systems (2023)
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Privacy in the sharing economy: Why don't users disclose their negative experiences?
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Published in International journal of information management (01.12.2022)
Published in International journal of information management (01.12.2022)
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