Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram
Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de, Grigg, Michelle Kovacs, Barbosa, Maria de Lourdes de Azevedo
Published in Journal of relationship marketing (Binghamton, N.Y.) (02.04.2020)
Published in Journal of relationship marketing (Binghamton, N.Y.) (02.04.2020)
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Journal Article
The Power of The Body in Social Media: Analyzing Digital Fitness Influencers as Product Endorsers
Silva, Marianny Jessica de Brito, de Farias, Salomäo Alencar, Grigg, Michelle Kovacs, Barbosa, Maria de Lourdes de Azevedo
Published in Advances in Consumer Research (01.01.2019)
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Published in Advances in Consumer Research (01.01.2019)
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