Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W., Horváth, Csilla, Gretry, Anaïs, Belei, Nina
Published in Journal of business research (01.07.2019)
Published in Journal of business research (01.07.2019)
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Journal Article
Web Resource
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media
Gretry, Anaïs, Horváth, Csilla, Belei, Nina, van Riel, Allard C.R.
Published in Journal of business research (01.05.2017)
Published in Journal of business research (01.05.2017)
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Journal Article
Web Resource
"That's embarrassing!" Effects of Brand Anthropomorphism on Intimate Disclosure
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Conference Proceeding
How Tweet Readability and Brand Hedonism Affect Consumer Engagement
Gretry, Anaïs, Davis, Scott W, Horvath, Csilla, Belei, Nina
Published in Advances in Consumer Research (01.01.2017)
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Published in Advances in Consumer Research (01.01.2017)
Conference Proceeding
How does the organizational context influence the competitive intelligence process among Walloon SMES?
Gretry, Anais, Brandt, Céline, Delcourt, Cécile
Published in Revue française du marketing (01.04.2013)
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Published in Revue française du marketing (01.04.2013)
Journal Article
BILAN DES PRATIQUES DE VEILLE STRATÉGIQUE AU SEIN DES PME WALLONNES
Gretry, Anais, Brandt, Céline, Delcourt, Cécile
Published in Revue française du marketing (01.04.2013)
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Published in Revue française du marketing (01.04.2013)
Journal Article