Managing Customer Uncertainty in Making Service Offshoring Decisions
Lu, Lu, Gregory, Gary D., Ngo, Liem Viet, Bagozzi, Richard P.
Published in Journal of service research : JSR (01.11.2021)
Published in Journal of service research : JSR (01.11.2021)
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Journal Article
Targeting the NTRK Fusion Gene in Pancreatic Acinar Cell Carcinoma: A Case Report and Review of the Literature
Gupta, Medhavi, Sherrow, Christopher, Krone, Maghan E, Blais, Edik M, Pishvaian, Michael J, Petricoin, Emanuel F, Matrisian, Lynn M, DeArbeloa, Patricia, Gregory, Gary, Brown, Alyson, Zalewski, Olivia, Prinzing, Gillian, Roche, Charles, Kanehira, Kazunori, Mukherjee, Sarbajit, Iyer, Renuka, Fountzilas, Christos
Published in Journal of the National Comprehensive Cancer Network (06.01.2021)
Published in Journal of the National Comprehensive Cancer Network (06.01.2021)
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Journal Article
Global vs local brands: how home country bias and price differences impact brand evaluations
Winit, Warat, Gregory, Gary, Cleveland, Mark, Verlegh, Peeter
Published in International marketing review (01.01.2014)
Published in International marketing review (01.01.2014)
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Journal Article
Branding for non-profits: explaining new donor decision-making in the charity sector
Gregory, Gary, Ngo, Liem, Miller, Ryan
Published in The journal of product & brand management (06.08.2020)
Published in The journal of product & brand management (06.08.2020)
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Journal Article
Motivation in organisational online knowledge sharing
Nguyen, Tuyet-Mai, Ngo, Liem Viet, Gregory, Gary
Published in Journal of knowledge management (06.01.2022)
Published in Journal of knowledge management (06.01.2022)
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Journal Article
Managing Innovation From an S-D Logic Perspective
Lu, Lu, Hau, Le Nguyen, Ngo, Liem Viet, Northey, Gavin, Duong, Trang Thi-Thuy, Gregory, Gary
Published in Australasian marketing journal (16.04.2024)
Published in Australasian marketing journal (16.04.2024)
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Journal Article
Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective
Paramita, Widya, Chan Nhu, Huynh Ba, Ngo, Liem Viet, Minh Tran, Quan Ha, Gregory, Gary
Published in Journal of retailing and consumer services (01.09.2021)
Published in Journal of retailing and consumer services (01.09.2021)
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Journal Article
Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector
Ngo, Liem Viet, Gregory, Gary, Miller, Ryan, Lu, Lu
Published in Australasian marketing journal (01.08.2022)
Published in Australasian marketing journal (01.08.2022)
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Journal Article