A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface
Smith, Timothy M., Gopalakrishna, Srinath, Chatterjee, Rabikar
Published in Journal of marketing research (01.11.2006)
Published in Journal of marketing research (01.11.2006)
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Journal Article
Driving participation and investment in B2B trade shows: The organizer view
Mora Cortez, Roberto, Johnston, Wesley J., Gopalakrishna, Srinath
Published in Journal of business research (01.03.2022)
Published in Journal of business research (01.03.2022)
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Journal Article
Managing customer engagement at trade shows
Gopalakrishna, Srinath, Malthouse, Edward C., Lawrence, Justin M.
Published in Industrial marketing management (01.08.2019)
Published in Industrial marketing management (01.08.2019)
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Journal Article
Customer value impact of sales contests
Garrett, Jason, Gopalakrishna, Srinath
Published in Journal of the Academy of Marketing Science (01.12.2010)
Published in Journal of the Academy of Marketing Science (01.12.2010)
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Journal Article
Incorporating shortage strategies in industrial marketing
Wagner, William B., Gopalakrishna, Srinath
Published in The Journal of business & industrial marketing (01.12.2001)
Published in The Journal of business & industrial marketing (01.12.2001)
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Journal Article
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
Palmatier, Robert W., Scheer, Lisa K., Houston, Mark B., Evans, Kenneth R., Gopalakrishna, Srinath
Published in International journal of research in marketing (01.09.2007)
Published in International journal of research in marketing (01.09.2007)
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Journal Article
Assessing sales contest effectiveness: the role of salesperson and sales district characteristics
Gopalakrishna, Srinath, Garrett, Jason, Mantrala, Murali K., Sridhar, Shrihari
Published in Marketing letters (01.09.2016)
Published in Marketing letters (01.09.2016)
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Journal Article
An exploratory study of attendee activities at a business trade show
Gopalakrishna, Srinath, Roster, Catherine A., Sridhar, Shrihari
Published in The Journal of business & industrial marketing (13.04.2010)
Published in The Journal of business & industrial marketing (13.04.2010)
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Journal Article
Exploring booth design as a determinant of trade show success
Bloch, Peter H., Gopalakrishna, Srinath, Crecelius, Andrew T., Scatolin Murarolli, Marina
Published in Journal of business-to-business marketing (02.10.2017)
Published in Journal of business-to-business marketing (02.10.2017)
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Journal Article
Trade Shows in the Business Marketing Communications Mix
Srinath Gopalakrishna, Gary L. Lilien
Published in Handbook of Business-to-Business Marketing (29.02.2012)
Published in Handbook of Business-to-Business Marketing (29.02.2012)
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Book Chapter
Sales force modeling: State of the field and research agenda
Mantrala, Murali K., Albers, Sönke, Caldieraro, Fabio, Jensen, Ove, Joseph, Kissan, Krafft, Manfred, Narasimhan, Chakravarthi, Gopalakrishna, Srinath, Zoltners, Andris, Lal, Rajiv, Lodish, Leonard
Published in Marketing letters (01.09.2010)
Published in Marketing letters (01.09.2010)
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Journal Article
Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows
Sridhar, Shrihari, Voorhees, Clay M., Gopalakrishna, Srinath
Published in Customer needs and solutions (01.09.2015)
Published in Customer needs and solutions (01.09.2015)
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Journal Article
Optimal Pricing Strategies for an Automotive Aftermarket Retailer
Mantrala, Murali K., Seetharaman, P. B., Kaul, Rajeeve, Gopalakrishna, Srinath, Stam, Antonie
Published in Journal of marketing research (01.11.2006)
Published in Journal of marketing research (01.11.2006)
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Journal Article
A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface
Smith, Timothy M, Gopalakrishna, Srinath, Chatterjee, Rabikar
Published in Journal of marketing research (01.11.2006)
Get full text
Published in Journal of marketing research (01.11.2006)
Journal Article
The complementary effect of trade shows on personal selling
Smith, Timothy M, Gopalakrishna, Srinath, Smith, Paul M
Published in International journal of research in marketing (01.03.2004)
Published in International journal of research in marketing (01.03.2004)
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Journal Article
HOW COMPANIES CAN MEASURE THE SUCCESS OF THEIR RELATIONSHIP MARKETING INVESTMENTS
Palmatier, Robert, Gopalakrishna, Srinath, Houston, Mark
Published in NIM Marketing Intelligence Review (01.05.2009)
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Published in NIM Marketing Intelligence Review (01.05.2009)
Journal Article
Optimal Pricing Strategies for an Automotive Aftermarket Retailer
Mantrala, Murali K, Seetharaman, P B, Kaul, Rajeeve, Gopalakrishna, Srinath, Stam, Antonie
Published in Journal of marketing research (01.11.2006)
Get full text
Published in Journal of marketing research (01.11.2006)
Journal Article