Knowing What It Makes: How Product Transformation Salience Increases Recycling
Winterich, Karen Page, Nenkov, Gergana Y., Gonzales, Gabriel E.
Published in Journal of marketing (01.07.2019)
Published in Journal of marketing (01.07.2019)
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Journal Article
Why do consumers think it is fair to pay more when buying from producers versus retailers?
Gonzales, Gabriel E., Bolton, Lisa E., Meloy, Margaret G.
Published in Marketing letters (01.03.2020)
Published in Marketing letters (01.03.2020)
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Journal Article
When High-End Designers Partner with Low-Cost Retailers: Bridging the Access Gap
Gonzales, Gabriel E, Slot, Johanna, Meloy, Margaret G
Published in Advances in Consumer Research (01.01.2018)
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Published in Advances in Consumer Research (01.01.2018)
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