Search Results - "Gonçalves, Helena Martins" :: K.UTB vyhledávací portál

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Re-examining green purchase behaviour and the green consumer profile: new evidences

by Akehurst, Gary, Afonso, Carolina, Martins Gonçalves, Helena
Published in Management decision (25.05.2012)

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Green buying behavior and the theory of consumption values: A fuzzy-set approach

by Gonçalves, Helena Martins, Lourenço, Tiago Ferreira, Silva, Graça Miranda
Published in Journal of business research (01.04.2016)

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Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects

by Santos, Susana, Gonçalves, Helena Martins, Teles, Merícia
Published in Psychology & marketing (01.03.2023)

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Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value‐in‐use subdimensions

by Santos, Susana, Gonçalves, Helena Martins, Mendes, Rita, Gonçalves, Vítor
Published in Psychology & marketing (01.03.2024)

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Motivations for posting online reviews in the hotel industry

by Gonçalves, Helena Martins, Silva, Graça Miranda, Martins, Telma Gomes
Published in Psychology & marketing (01.11.2018)

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Social value and organizational performance in non-profit social organizations: Social entrepreneurship, leadership, and socioeconomic context effects

by Felício, J. Augusto, Martins Gonçalves, Helena, da Conceição Gonçalves, Vítor
Published in Journal of business research (01.10.2013)

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The customer satisfaction‐customer loyalty relationship: Reassessing customer and relational characteristics moderating effects

by Martins Gonçalves, Helena, Sampaio, Patrícia
Published in Management decision (12.10.2012)

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Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations

by Santos, Susana, Gonçalves, Helena Martins
Published in Journal of business research (01.08.2019)

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Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data

by Santos, Susana, Gonçalves, Helena Martins
Published in European management journal (01.06.2024)

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Customer loyalty through social networks: Lessons from Zara on Facebook

by Gamboa, Ana Margarida, Gonçalves, Helena Martins
Published in Business horizons (01.11.2014)

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The consumer decision journey: A literature review of the foundational models and theories and a future perspective

by Santos, Susana, Gonçalves, Helena Martins
Published in Technological forecasting & social change (01.12.2021)

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Determinants of users’ continuance intention toward digital innovations: Are late adopters different?

by Jahanmir, Sara F., Silva, Graça Miranda, Gomes, Paulo J., Gonçalves, Helena Martins
Published in Journal of business research (01.07.2020)

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Information searching in the mobile environment: Differences in involvement dimensions among product categories

by Santos, Susana, Gonçalves, Helena Martins
Published in Technological forecasting & social change (01.01.2021)

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Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers

by Silva, Graça Miranda, Gonçalves, Helena Martins
Published in Journal of business research (01.11.2016)

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Stress at the top: myth or fact? Causal explanations from a fuzzy-set qualitative comparative analysis (fsQCA)

by Guedes, Maria João, Gonçalves, Helena Martins, da Conceição Gonçalves, Vítor
Published in Quality & quantity (01.09.2017)

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Multi-group invariance in a third-order factorial model: Attribute satisfaction measurement

by Gonçalves, Helena Milagre Martins
Published in Journal of business research (01.09.2013)

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The customer satisfaction-customer loyalty relationship

by Martins Gonçalves, Helena, Sampaio, Patrícia
Published in Management decision (20.10.2012)

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Explaining consumer use of renewable energy: determinants and gender and age moderator effects

by Martins Gonçalves, Helena, Viegas, Adriana
Published in Journal of global scholars of marketing science (03.07.2015)

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The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings

by Afonso, Carolina, Silva, Graça Miranda, Gonçalves, Helena Martins, Duarte, Margarida
Published in Journal of business research (01.08.2018)

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Human Resource Management and Perceived Performance: The Role of Worker-Organization Relationship in Portuguese Hospital Workers

by Martins, Maria Helena Gonçalves
Year of Publication 01.01.2016

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