The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising
Kelsey, Darren, Yannopoulou, Natalia, Whittle, Andrea, Heath, Teresa, Golossenko, Artyom, Soares, Ana Maria
Published in Marketing theory (01.03.2023)
Published in Marketing theory (01.03.2023)
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