Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
Goedertier, Frank, Dawar, Niraj, Geuens, Maggie, Weijters, Bert
Published in Journal of business research (01.01.2015)
Published in Journal of business research (01.01.2015)
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Journal Article
Online Music Consumption in Today's Technological Context: Putting the Influence of Ethics in Perspective
Weijters, Bert, Goedertier, Frank, Verstreken, Sofie
Published in Journal of business ethics (01.11.2014)
Published in Journal of business ethics (01.11.2014)
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Journal Article
What does sustainability mean in the minds of consumers? A multi-country panel study
Goedertier, Frank, Weijters, Bert, Van den Bergh, Joeri, Schacht, Ole
Published in Marketing letters (01.06.2024)
Published in Marketing letters (01.06.2024)
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Journal Article
The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates
De Stobbeleir, Katleen E. M., De Clippeleer, Inge, Caniëls, Marjolein C.J., Goedertier, Frank, Deprez, Jana, De Vos, Ans, Buyens, Dirk
Published in International journal of human resource management (20.07.2018)
Published in International journal of human resource management (20.07.2018)
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Journal Article
The Impact of 'Known Value Item' (KVI) Prices on Product Price Perceptions and Expectations
Goedertier, Frank, Weijters, Bert, Gorissen, Karen
Published in Advances in Consumer Research (01.01.2016)
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Published in Advances in Consumer Research (01.01.2016)
Conference Proceeding
Consumer perceptions of store brands versus national brands
De Wulf, Kristof, Odekerken-Schröder, Gaby, Goedertier, Frank, Van Ossel, Gino
Published in The Journal of consumer marketing (01.06.2005)
Published in The Journal of consumer marketing (01.06.2005)
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Journal Article
Increasing choice satisfaction through goal-based labeling
Goedertier, Frank, Geskens, Kristof, Geuens, Maggie, Weijters, Bert
Published in Marketing letters (01.03.2012)
Published in Marketing letters (01.03.2012)
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Journal Article
Increasing choice satisfaction through goal-based labeling
Geuens, Maggie, Geskens, Kristof, Goedertier, Frank, Weijters, Bert
Published in Marketing Letters (2012)
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Published in Marketing Letters (2012)
Journal Article