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Where Do You Want to Go Skiing? The Effect of the Reference Point and Loss Aversion
by
Gocmanová
,
Zuzana
,
Skorkovský, Jaromír
,
Veselý, Štěpán
,
Böhm, Jan
Published in
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
(2019)
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Journal Article
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agriculture
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loss aversion
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marketing
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preference shifts
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prospect theory
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reference point
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English
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