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"Global Brand Strategy"
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The Cambrian Explosion of Brands
by
Steenkamp, Jan-Benedict
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Global Brand Strategy
(2017)
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Part I Global Brand Building
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Appendix: Country Scores on Culture Map Scales
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Also by the Author
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Part III: Global Brand Performance
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Steenkamp, Jan-Benedict
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Global Brand Strategy
(2017)
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List of Tools
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Steenkamp, Jan-Benedict
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Global Brand Strategy
(2017)
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Part II: Structures and Processes for Global Brand Building
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Intro
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Customer Propositions for Global Brands
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Global Brand Building in the Digital Age
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Corporate Social Responsibility
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Global Brand Management
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Global Brands and Shareholder Value
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Steenkamp, Jan-Benedict
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Global Brand Strategy
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Organizational Structures for Global Brands
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Steenkamp, Jan-Benedict
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Global Marketing Mix Decisions: Global Integration, Not Standardization
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Steenkamp, Jan-Benedict
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Global Brand Equity
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Steenkamp, Jan-Benedict
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The Future of Global Brands
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The COMET Framework: How Global Brands Create Value
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Steenkamp, Jan-Benedict
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