Applicability of Unified Theory of Acceptance and Use of Technology Extended to the Consumer Use Context (UTAUT2) in Brazil: An Evaluation of the Model Using a Sample of Internet Users on Smartphones
Faria, Luiz Henrique Lima, Giuliani, Antônio Carlos, Pizzinatto, Nadia Kassouf, Pizzinatto, Andrea Kassouf
Published in Revista de administração da UFSM (10.06.2014)
Published in Revista de administração da UFSM (10.06.2014)
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Journal Article
Country of origin effect on luxury brands evaluation: an experimental study
Giuliani, Antonio Carlos, Pizzinatto, Nadia Kassouf, Lopes, Evandro Luiz
Published in Internext (01.08.2014)
Published in Internext (01.08.2014)
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Journal Article
20 Anos de Publicações sobre Marketing de Relacionamento no Brasil: Uma Análise da Produção Acadêmica de 1992 a 2012
Faria, Luiz Henrique Lima, Giuliani, Antônio Carlos, Pizzinatto, Nadia Kassouf, Spers, Valéria Rueda Elias
Published in Revista brasileira de marketing (01.01.2014)
Published in Revista brasileira de marketing (01.01.2014)
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Journal Article
Students’ loyalty and retention pattern for higher education institutions: a theoretical study based on the relationship marketing
Bergamo, Fábio Vinicius de Macedo, Giuliani, Antônio Carlos, Galli, Lesley Carina do Lago Attadia
Published in Brazilian business review (30.06.2011)
Published in Brazilian business review (30.06.2011)
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Journal Article
Um estudo sobre o desenvolvimento no Brasil da cooperação universidade-empresa – interação entre a instituição de ensino superior de tecnologia e a micro e pequena empresa
Silva, Nilson Carlos Duarte da, Giuliani, Antonio Carlos
Published in Revista de administração da UFSM (02.12.2009)
Published in Revista de administração da UFSM (02.12.2009)
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Journal Article
A lealdade do estudante baseada na qualidade do relacionamento: uma analise em instituicoes de ensino superior
Bergamo, Fabio Vinicius de Macedo, Giuliani, Antonio Carlos, Camargo, Silvia Helena Carvalho Ramos Valladao de, Zambaldi, Felipe, Ponchio, Mateus Canniatti
Published in BBR Brazilian business review (Portuguese ed.) (01.04.2012)
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Published in BBR Brazilian business review (Portuguese ed.) (01.04.2012)
Journal Article
The higher education and loyalty: a strategic tool to the retaining of clients
Bergamo, Fabio, Farah, Osvaldo Elias, Giuliani, Antônio Carlos
Published in Revista ibero-americana de estratégia (01.09.2008)
Published in Revista ibero-americana de estratégia (01.09.2008)
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