Impact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded options
Park, In-Jo, Kim, Jungkeun, Kim, Seongseop (Sam), Lee, Jacob C., Giroux, Marilyn
Published in Tourism management (1982) (01.12.2021)
Published in Tourism management (1982) (01.12.2021)
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Journal Article
What did Ryan Lochte do? The double-edged sword of endorsers behaving badly
Vredenburg, Jessica, Giroux, Marilyn
Published in International journal of sports marketing & sponsorship (24.07.2018)
Published in International journal of sports marketing & sponsorship (24.07.2018)
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Journal Article
A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice
Richter, Shahper, Giroux, Marilyn, Piven, Inna, Sima, Herbert, Dodd, Patrick
Published in Journal of marketing education (29.10.2024)
Published in Journal of marketing education (29.10.2024)
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Journal Article
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention
Kim, Jungkeun, Giroux, Marilyn, Gonzalez-Jimenez, Hector, Jang, Seongsoo, Kim, Seongseop (Sam), Park, Jooyoung, Kim, Jae-Eun, Lee, Jacob C., Choi, Yung Kyun
Published in Journal of advertising (19.10.2020)
Published in Journal of advertising (19.10.2020)
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Journal Article
The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention
Kim, Jungkeun, Giroux, Marilyn, Kim, Jae-Eun, Choi, Yung Kyun, Gonzalez-Jimenez, Hector, Lee, Jacob C., Park, Jooyoung, Jang, Seongsoo, (Sam) Kim, Seongseop
Published in Journal of retailing and consumer services (01.03.2021)
Published in Journal of retailing and consumer services (01.03.2021)
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Journal Article
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
Kim, Jungkeun, Park, Jooyoung, Kim, Seongseop (Sam), Gonzalez-Jimenez, Hector, Kim, Jae-Eun, De Villiers, Rouxelle, Lee, Jacob C., Giroux, Marilyn
Published in European journal of marketing (06.04.2022)
Published in European journal of marketing (06.04.2022)
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