Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?
Ianelli Rocha, Patrícia, Lourenção, Marina, Alves Teixeira, Adriano, Araújo, Elton Gean, de Moura Engracia Giraldi, Janaina, Caldeira de Oliveira, Jorge Henrique
Published in Young consumers (08.06.2023)
Published in Young consumers (08.06.2023)
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Journal Article
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study
Damião de Paula, André Luiz, Lourenção, Marina, de Moura Engracia Giraldi, Janaina, Caldeira de Oliveira, Jorge Henrique
Published in European journal of marketing (04.01.2023)
Published in European journal of marketing (04.01.2023)
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Journal Article
Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations
Ferreira, Luciana Brandão, Giraldi, Janaina de Moura Engracia, Santos, Glauber Eduardo de Oliveira, Jabbour, Charbel Jose Chiappetta
Published in Journal of vacation marketing (01.07.2022)
Published in Journal of vacation marketing (01.07.2022)
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Journal Article
One step further: application of metabolomics techniques on the geographical indication (GI) registration process
Artêncio, Mateus Manfrin, Cassago, Alvaro Luis Lamas, Giraldi, Janaina de Moura Engracia, Pádua, Silvia Inês Dallavalle, Da Costa, Fernando Batista
Published in Business process management journal (22.08.2022)
Published in Business process management journal (22.08.2022)
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Journal Article
The impact of coffee origin information on sensory and hedonic judgment of fine Amazonian robusta coffee
Manfrin Artêncio, Mateus, Cassago, Alvaro Luis Lamas, Silva, Renata Kelly, Carvalho, Fabiana M., Da Costa, Fernando Batista, Rocha, Marina Toledo Lourenção, Moura Engracia Giraldi, Janaina
Published in Journal of sensory studies (01.06.2023)
Published in Journal of sensory studies (01.06.2023)
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Journal Article
Investigating residents’ attitudes of 2016 Olympic Games: Examining socio-cultural, economic and environmental dimensions
Maheshwari, Vishwas, Janaina de Moura Engracia Giraldi, Montanari, Maria Gabriela
Published in Journal of place management and development (05.08.2019)
Published in Journal of place management and development (05.08.2019)
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Journal Article
Branding cities, regions and countries: the roadmap of place brand equity
Mariutti, Fabiana Gondim, Engracia Giraldi, Janaina de Moura
Published in RAUSP Management Journal (01.01.2021)
Published in RAUSP Management Journal (01.01.2021)
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Journal Article
Proposal for modeling the experimental process for Neuromarketing research using the electroencephalography tool
Pagan, Natália Munari, Pagan, Karina Munari, Giraldi, Janaina de Moura Engracia, Oliveira, Jorge Henrique Caldeira de
Published in Revista brasileira de marketing (01.01.2024)
Published in Revista brasileira de marketing (01.01.2024)
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Journal Article
Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão, Giraldi, Janaina de Moura Engracia, Maheshwari, Vish, Oliveira, Jorge Henrique Caldeira de
Published in International journal of event and festival management (27.09.2022)
Published in International journal of event and festival management (27.09.2022)
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Journal Article
Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement
Pagan, Karina Munari, Giraldi, Janaina de Moura Engracia, Maheshwari, Vishwas, de Paula, André Luiz Damião, de Oliveira, Jorge Henrique Caldeira
Published in International journal of wine business research (12.11.2021)
Published in International journal of wine business research (12.11.2021)
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Journal Article
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi, de Moura Engracia Giraldi, Janaina, Borini, Felipe Mendes, MacLennan, Maria Laura Ferranty, Crescitelli, Edson, Polo, Edison Fernandes
Published in The journal of brand management (01.03.2018)
Published in The journal of brand management (01.03.2018)
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Journal Article
Development of an identity model for sector brands
Lourenção, Marina Toledo de Arruda, Giraldi, Janaina de Moura Engracia
Published in Journal of fashion marketing and management (01.01.2017)
Published in Journal of fashion marketing and management (01.01.2017)
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Journal Article